Sound branding means all strategic and operational measures that help to make a brand audible.

The resulting sound identity becomes an integral part of the corporate sound or brand sound.

The aim is to translate brand values, identity, personality, characteristics and philosophy with the key elements of sound branding and to anchor them with the desired behavioral patterns among the target groups.

Synonyms for sound branding are audio branding, sonic branding, acoustic branding, acoustic brand management, audio marketing, sound marketing or acoustic brand communication.

Links:

• What is Sound Branding
• Key Elements of Sound Branding
• Sound Branding Definitions